Sales Training Built From Real Conversations
We stopped using generic scripts back in 2023. Our methods come from analyzing over 2,000 actual client interactions in Canadian financial markets. You learn what actually works when someone's deciding whether to trust you with their money.
Start September 2025
How We Actually Teach This Stuff
Most sales programs give you theory and hope you figure out the rest. We record practice calls, break down what happened, then you try again. It's messy but it works better than memorizing pitch decks.
Listening Pattern Recognition
You'll analyze 15-20 recorded calls where prospects said no. Not to judge the salesperson, but to spot the exact moment trust broke. Most people miss it by about 30 seconds. Once you see the pattern, your close rate typically jumps 20-30% within two months.
Objection Mapping
We chart the six objections that show up in 89% of financial services conversations. You practice responding to each one until it feels natural, not scripted. By week four, most students handle price objections without the panic that used to derail their pitch.
Trust-Building Frameworks
People don't buy financial products from strangers. They buy from someone who understood their specific worry. We teach you to identify those worries in the first three minutes, then structure your entire conversation around addressing them honestly.
Role Reversal Sessions
You play the skeptical prospect while someone else pitches to you. Sounds simple, but feeling what it's like to be sold to changes how you approach every call. Students say this exercise alone is worth the entire program fee.
Pipeline Reality Checks
Every two weeks we audit your actual pipeline together. Not to criticize, but to spot which prospects you're avoiding because the conversation got uncomfortable. Those avoided conversations usually represent 40% of potential revenue.
Follow-Up Cadence Design
Most deals die in follow-up because people get weird about seeming pushy. We help you build a follow-up rhythm that feels natural to you and respectful to prospects. The average student closes 3-4 deals that would have died in their old system.
Questions People Actually Ask
These came up during our January 2025 info sessions. If you're wondering something else, email us.
What if I freeze up during practice calls?
Everyone does at first. The whole point of practice is to freeze up here instead of with a real prospect. By call five or six, most people stop thinking about what to say and just start having actual conversations. That's when things click.
How much homework should I expect?
About 3-4 hours weekly. You'll listen to two recorded calls, practice responses out loud, and track patterns from your own conversations. If you skip the homework, you'll still learn stuff, but your results will lag behind by about 6-8 weeks compared to people who do it.
Do I need sales experience to start?
Not really. We've had career changers do well if they're willing to be uncomfortable for a few weeks. What matters more is whether you genuinely want to help people make better financial decisions. The fake enthusiasm types usually drop out by week three.
When do results typically show up?
Most students notice their conversations feeling easier around week five. Actual closed deals start showing up in months two through four, depending on your sales cycle length. We're not promising specific numbers because your market, product, and effort level all matter.
Dermot Kael
Lead Instructor
Spent 11 years in mortgage and investment sales across Alberta before switching to teaching in 2022. Still takes client calls occasionally to make sure the methods stay current. Believes most sales training fails because it ignores how uncomfortable money conversations actually are.
Ask About October 2025